Core data supplier to the OOH industry currency. Infrastructure-grade measurement delivering past, present, and predictive insights on how populations move through the physical world.
A unified measurement framework delivering population-level insights across people, places, and movement patterns.
Multi-panel measurement capturing movement signals across the full U.S. population. Not a sample. A system.
Venue and location measurement across millions of points of interest with validated ground truth calibration.
Path-level analytics revealing how populations navigate through physical environments over time.
Thousands of audience definitions built from observed movement behavior, not modeled assumptions.
Historic, real-time, and predictive measurement across configurable time horizons and reporting intervals.
Flexible output formats designed for integration into existing planning, buying, and attribution workflows.
As a core data supplier to Geopath, we develop our measurement framework in collaboration with the industry currency. Our role: enhance campaign interpretation, not replace it.
Audited unit-level audience estimates. The planning standard for OOH media. Currency governance remains with the industry body.
Modeled future average week. Individual inventory units. Industry-standard planning metric.
Continuous, backward-looking actuals. We measure what transpired and provide observed delivery across campaigns and inventory.
Historic and real-time actuals. Enriched at the unit level. Complementary to audited currency, not competing with it.
Multiple measurement panels unified into a single synthetic population model. No single data source completes the picture. We build the whole grid.
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